Why Magento Ecommerce System?
Why Magento Ecommerce?
Wiworks has worked with many shopping carts over our 12 years of ecommerce experience. Magento currently has the most features and offers the most flexibility of any shopping cart.
Magento is far superior to other shopping carts available on the market. Magento leads the way in ecommerce tools because it is flexible and is an open source powerhouse, meaning that it allows a lot more modification and customization of the cart. It is SEO friendly and very solidly built with intensive resources.
Magento SEO
Many carts do not offer SEO flexibility for your site to grow. Magento publishes a sitemap.xml file to let search engines know about new pages. Magento also offers easy metatag updates and even offers a plugin for Google Optimizer. Google Optimizer allows you to do A/B testing to see which page converts the best.
Magento Benefits:
Open Source
Magento is open source, in other words, it is free to download. The great thing about open source is that developers continually add to Magento plugin library so options stay up to date.
Themed Structure
Magento operates on a theme-based structure, meaning that it separates templates and layouts. The structure is quite similar to WordPress. Creating one or multiple stores is a lot easier compared to other theme-less carts.
Easy to Use
Many developers find Magento easy to use. Developers who have knowledge of XML, XHTML, CSS, SOAP, MySQL and PHP find this ecommerce tool user-friendly and simple to access.
Features
Magento has numerous features available that stand out against other ecommerce shopping carts. Some of these features include:
- Inventory Management
- Integrated for real-time shipping rates from: UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
- Special pricing options
- Side-by-side comparison tools
- Google Website Optimizer for A/B testing
- Flexible coupon rules
- One-page checkout
- Integration with different currencies
- iPhone themes
- Site map option
- Management of multiple sites and stores
- Customer reviews
- Support for downloadable products
- Layered navigation for filtering
- Plus many more!